MaxPrime Rebrand 2012 (2of3) from Beta Studio on Vimeo.
MaxPrime Rebrand 2012 (3of3) from Beta Studio on Vimeo.
After winning a competitive pitch, Maxprime, a Tv
channel part of the HBO Group, commissioned Beta Studio to create a
new brand identity and On-Air look.
We focused on capturing the upgrading of the TV channel through its main personality. Giving life to a new character, a modern man who is recognized for his great attitude! We call him Mr. Prime.
We focused on capturing the upgrading of the TV channel through its main personality. Giving life to a new character, a modern man who is recognized for his great attitude! We call him Mr. Prime.
CREDITS
Client: HBO Latin America
On Air & Marketing Sr. Manager: Marie Claire Kushfe
On Air & Marketing Sr. Manager: Marie Claire Kushfe
DIRECTED BY BETA STUDIO
Creative Director: Luis Montenegro Lafont
Producer: Vanessa García
Branding Consultant & Creative: Ana Laya
Scriptwriter Assistant: Damian Abreu
Art Direction: Luis Montenegro Lafont
OnAir Design: Luis Palencia, Valentina Alvarado
Producer: Vanessa García
Branding Consultant & Creative: Ana Laya
Scriptwriter Assistant: Damian Abreu
Art Direction: Luis Montenegro Lafont
OnAir Design: Luis Palencia, Valentina Alvarado
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