Rebranding Max Prime

MaxPrime Rebrand 2012 (2of3) from Beta Studio on Vimeo.
MaxPrime Rebrand 2012 (3of3) from Beta Studio on Vimeo.

After winning a competitive pitch, Maxprime, a Tv channel part of the HBO Group, commissioned Beta Studio to create a new brand identity and On-Air look.
We focused on capturing the upgrading of the TV channel through its main personality. Giving life to a new character, a modern man who is recognized for his great attitude! We call him Mr. Prime.

CREDITS

Client: HBO Latin America
On Air & Marketing Sr. Manager: Marie Claire Kushfe

DIRECTED BY BETA STUDIO

Creative Director: Luis Montenegro Lafont
Producer: Vanessa García
Branding Consultant & Creative: Ana Laya
Scriptwriter Assistant: Damian Abreu
Art Direction: Luis Montenegro Lafont
OnAir Design: Luis Palencia, Valentina Alvarado

From Dusk Till Dawn

.

Promo From Dusk Till Dawn from Ana Laya on Vimeo.

Versión: Trailer

Canal: Max Prime

Guión: Ana Laya

Edición: Ana Laya

Gráficos: Winston González

Notting Hill

.

Notting Hill from Ana Laya on Vimeo.

Versión: Trailer
Canal: The Film Zone
Guión: Ana Laya
Edición: Mer Cánepa

Last Tango in Paris

.

Last Tango in Paris from Ana Laya on Vimeo.

Versión: Trailer
Canal: Citystars
Guión: Ana Laya
Edición: Christian De Colbert

Eastern Promises

.

Eastern Promises from Ana Laya on Vimeo.

Versión: Trailer
Canal: The Film Zone
Guión: Ana Laya
Edición: Mer Cánepa

(sin gráficos finales)

The Last Temptation of Christ

.

Last Temptation of Christ from Ana Laya on Vimeo.

Versión: Trailer
Canal: Citystars
Guión: Ana Laya
Edición: Christian De Colbert

Sleepy Hollow

.

Sleepy Hollow from Ana Laya on Vimeo.

Versión: Trailer
Canal: The Film Zone
Guión: Ana Laya
Edición: Mer Cánepa